Home FundIt

What it is:  Launched in late 2017, HomeFundIt (http://HomeFundIt.com)  is the first and only crowdfunding platform designed specifically for building a Fannie Mae / Freddie Mac approved down payment on a home.  It can help first-time homebuyers gather down payment contributions from family, friends, co-workers, teammates, wedding guests, and others — all with just a few clicks, and none of the usual paperwork.  We’ve completed hundreds of campaigns successfully and are now introducing it to companies, so they can help employees overcome the #1 barrier to home ownership.  HomeFundIt was recently covered by The Wall Street JournalForbesFast CompanyCNBC and others (click links).

HomeFundIt for Organizations – The Affinity Partnership version of HomeFundIt (http://org.HomeFundIt.com) — a game-changing employee homebuying platform, launched in May 2018.

How it works:  We provide companies with a co-branded portal, where employees can start their down payment campaign.  As lender, CMG matches their crowdfunding 1:1 up to $1,500, applied towards closing costs.  Realtors can contribute also to closing cost.  Importantly, the employer can easily contribute to down payments too (highly recommended).  Each employee gets a dedicated crowdfunding coach, plus a free third-party homebuyer education course.  There is no cost to deploy or use HomeFundIt, and the setup is simple.

Why it matters:  Housing is a front-page issue today, with 70% of prospective homebuyers more challenged by the down payment than the mortgage payment.  For a company, turning renters into homeowners can improve retention, and offering a homebuying benefit can help attract talent.


Adcock & Associates Real Estate & Auction client services go well beyond what the typical real estate company provides.

  • We have developed in-depth services — including innovative funding programs — specifically for military families, first-time home buyers, home relocation, downsizing & rightsizing clients, teachers and first responders.
  • We have specialized marketing concepts for upscale luxury properties and custom homes.
  • Our innovative concierge service, Tours of Your Town program, and Welcome To Sanford community advocacy website all help our clients get to know their new hometowns before, during and even long after their home purchase has taken place.